About King of HELOC
King of HELOC is a legitimate U.S. home-equity education and lender-matching service operated as a marketing and lead-generation business — not a lender. We publish plain-English HELOC guides and tools, then connect homeowners who choose to proceed with third-party HELOC lenders. Checking your options does not affect your credit, and we never make credit decisions or guarantee rates.
Wondering whether we're trustworthy? See Is King of HELOC legit? for how to verify us and the scam red flags we never show.
What King of HELOC is
Make your equity work like royalty. King of HELOC is an education-first home-equity resource. We publish plain-English guides, calculators, and state-by-state explainers that help homeowners decide whether a HELOC (home equity line of credit) is the right tool for their goals — paying off higher-rate debt, funding a renovation, or keeping a standby line ready. When a homeowner decides to move forward, we match them with third-party HELOC lenders.
What we are not
We are not a lender. We do not make credit decisions, fund loans, or guarantee approval, rates, or terms. We are a marketing and lender-matching service. Every rate or figure on this site is an illustrative example for education — never an offer to lend. A HELOC is a variable-rate product secured by your home; if you do not repay as agreed, you could lose your home.
How matching works
- You explore, free of charge. Read our guides and run the calculators with no sign-up and no obligation.
- You share a few details. If you want to see real options, you tell us about your home, your equity, and your goal — about two minutes.
- We match you. We connect you with third-party HELOC lenders suited to your situation. Seeing your options does not affect your credit.
- You choose. You compare offers and decide. A formal application — and any hard credit inquiry — happens only with the lender you pick.
How we make money
When a homeowner chooses to proceed, we may be compensated by the third-party lenders or brokers we connect them with. That compensation never changes the educational, illustrative-only information on this site, and it does not increase the rate a lender offers you. You can read the full disclosure in the footer of every page.
Our editorial standards
HELOC decisions are consequential, so we hold our content to a high bar. Our guides are reviewed by Angelo Orru Neto, CFP® professional. Rate figures are sourced and dated rather than invented, and we update them as the home-equity market moves. We defer tax and legal questions to qualified professionals. See our editorial policy for the full standard.
Your privacy
We collect only what is needed to match you with suitable lenders, and we are transparent about how that information is used. Review our Privacy Policy, and if you are a California resident you can opt out via our Do Not Sell or Share page.
Frequently asked questions
Is King of HELOC legitimate?
Yes. King of HELOC is a real U.S. home-equity education and lender-matching service. We are transparent about what we are (a lead-generation marketplace), what we are not (a lender), how we are paid (by the lenders we match you with), and where our rate figures come from. Every page carries a plain-language disclosure.
Is King of HELOC a lender?
No. We do not lend money, make credit decisions, or guarantee approval, rates, or terms. We connect homeowners with third-party HELOC lenders and brokers who do. All rates shown on this site are illustrative examples, not an offer to lend.
How does King of HELOC make money?
When a homeowner chooses to move forward, we may be compensated by the third-party lenders or brokers we connect them with. That compensation never changes the educational, illustrative-only information on this site, and it does not increase the rate you are offered.
Will checking my options affect my credit score?
No. Seeing your estimated options through our matching form does not affect your credit score. A hard credit inquiry only happens later, if and when you choose a specific lender and formally apply with them.
Who reviews the content on King of HELOC?
Our HELOC guides are reviewed by Angelo Orru Neto, CFP® professional. Rate figures are sourced and dated, tax questions are deferred to a qualified professional, and we update content as the home-equity market changes.
Is my information safe?
We collect only what is needed to match you with suitable HELOC lenders. You can review how we handle your data in our Privacy Policy, and California residents can use our Do Not Sell or Share page to opt out.