Privacy Policy

Last updated: June 27, 2026

This Privacy Policy explains how King of HELOC (“King of HELOC,” “we,” “us,” or “our”) collects, uses, and shares information about you when you use our website and request to be matched with home equity lenders.

Who we are

King of HELOC is a marketing and lead-generation service. We are not a lender. We help homeowners compare home equity line of credit (HELOC) options by connecting them with third-party lenders and lending partners. We do not make credit decisions or set rates.

Information we collect

Information you provide: answers you give in our matching questions (such as estimated home value, mortgage balance, intended use, estimated credit range, and timing), and contact details you submit (such as name, email, phone number, and ZIP code).
Information collected automatically: device and usage data such as IP address, browser type, pages viewed, and referring URLs, collected through cookies and similar technologies.

How we use your information

To match you with lenders or lending partners that may meet your stated needs.
To operate, maintain, and improve our website and services.
To communicate with you about your request, including by email, phone, or text where you have provided consent.
To detect, prevent, and address fraud, security, and technical issues.
To comply with legal obligations.

How we share your information

To provide the matching service you request, we share the information you submit with one or more third-party lenders, brokers, or lending partners so they can contact you with offers. We may also share information with service providers that support our operations, in connection with a business transfer, or where required by law. Once your information is shared with a lender or partner, their use of it is governed by their own privacy policy.

Consent to be contacted

By submitting your information, you authorize King of HELOC and the lending partners we match you with to contact you at the phone number and email you provide — including by automated technology, prerecorded messages, and text — about HELOC and related offers, even if your number is on a do-not-call list. Consent is not a condition of any purchase, and message and data rates may apply. You can opt out at any time by replying STOP to texts, following the unsubscribe link in emails, or contacting us below.

Cookies

We use cookies and similar technologies to operate the site, remember preferences, and measure performance. You can control cookies through your browser settings; disabling some cookies may affect site functionality.

Your privacy choices and rights

Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your personal information, and to opt out of certain sharing. California residents can exercise the right to opt out of the “sale” or “sharing” of personal information through our Do Not Sell or Share My Personal Information page. We will not discriminate against you for exercising your rights.

Data retention and security

We retain personal information for as long as needed to provide the service and for legitimate business or legal purposes, then delete or de-identify it. We use reasonable administrative, technical, and physical safeguards to protect your information, though no method of transmission or storage is completely secure.

Children’s privacy

Our services are intended for adults 18 and older and are not directed to children. We do not knowingly collect personal information from anyone under 18.

Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version here and revise the “Last updated” date above.

Contact us

Questions about this policy or your information? Email privacy@kingofheloc.com.

King of HELOC is a marketing and lead-generation service, not a lender. We do business in accordance with the Federal Fair Housing Act and the Equal Credit Opportunity Act.